Bradesco Expresso
Plataforma de parceria de correspondentets bancarios.
Onde
São Paulo, Brasil
Oque
Plataforma de serviços bancários
Porquê
Melhoria e mais acessibilidade
Meu papel
UI/UX designer
Quando
Ainda em produção
About
Bradesco Expresso is a platform that allows business owners to offer banking services to their clients.
This project offers a partnership program where partners earn money for every service they sell, helping to expand the bank’s client base.
The platform already exists, but it is not user-friendly and needs to be remade from scratch, focusing on a modern design.
Main taget
The project’s audience includes people not only business in big cities, but also at remote areas where the population has less acess to technology. Bradesco Express offers banking services to this audience such as:
- Phone credit rechard
- Loan request
- Payments
- Widthdraw
Responsive
The system is fully responsive for the partner. There is a care in creating an experience adapted to all devices.
Why this project exist
“Countless individuals in Brazil lack access to bank services, which compels them to journey long distances to have them. We aim to expand our client base and enhance the quality of life for these individuals”
Design process
Deliveries and my process
I was responsible for creating not only lots of jouneys, but also the first user contact with the new platform, an important role to show a positive first impression and encourage them to use the new plataform.
Here some details journeys I`ve delivered:
- Partnership program management
- Marketing communication
- Loan jouneys
- Chat support
My Creative process
I start with a hand scketch, building the structure and solving pain points. I share this drawing with the team ( some time on the fly).
With all the structure approved, I build the wireframe for a better flow understanding. At the end, I make the final design for delivery.
Results
Some feedback and testimonials.
Depoimentos
5 Vídeos
Testimonials
Some feedback and testimonials.
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I can’t share the final project images or prototypes in detail because of security concerns. However, I can show them more clearly during an interview.
